🎁 13 Years of Punthai: The Number of ‘Good Fortune’ on Our Journey with the Thai People 🎁
.
Over the past 13 years, Punthai has been incredibly fortunate to join hands with 8 exceptional partners. Together, we have elevated, innovated, and transformed meticulously selected local Thai ingredients—making them more exciting, pushing them further, and bringing them to diverse communities all across Thailand.
Do you remember the collaborations you’ve liked, shared, or supported along the way? We invite everyone to take a trip down memory lane and revisit these 8 exclusive projects brought to life by Punthai and the amazing partners who have walked this path with us throughout our journey.
.
1️⃣ Punthai x Akara Bangkok
A brilliant collaboration between two 100% authentic Thai brands that share the exact same DNA. This partnership brought to life an exclusive merchandise collection featuring the playfully eye-catching typography that Akara Bangkok is famous for. Highlighted by witty, relatable slogans like "Anchalee, Wandha, Coffee" (a clever play on the traditional Thai greeting) and "Everything will ease, with just a cup of coffee," this collection truly captured the fun and vibrant spirit of Thai coffee culture.
.
2️⃣ 'Deed-Sat' (Energology): Punthai x Krating Daeng
An electrifying campaign that joined forces with Krating Daeng (Red Bull) to launch four exclusive 'Energology Drinks.' These beverages featured highly creative names inspired by the playful charm of traditional Thai herbal infusions (Ya Dong). Beyond the energy boost, this campaign carried a deeply meaningful purpose: a portion of the proceeds from late-night to dawn sales at our 24-hour branches was donated to rescue foundations, providing vital support and energy for their crucial nighttime missions.
.
3️⃣ Punthai Nan Assam Tea: Punthai x Singha Park Chiang Rai
In a move to expand our horizons, we proudly introduced a special Assam tea series from Nan province. Meticulously cultivated and hand-harvested by local farmers, this tea boasts a distinct, aromatic roasted profile. Perfectly paired with the refreshing sweetness of assorted fruits, it created exciting new alternatives for non-coffee drinkers and anyone eager to explore Punthai’s exceptional tea menu.
.
4️⃣ Punthai Food Trucks: Punthai x Viput A.
Collaborating with the talented new-generation Thai artist Viput A., we transformed our food truck caravan into a vibrant, moving art exhibition. Beyond delivering a fresh and exciting customer experience, these beautifully designed trucks brilliantly showcased the lifestyle, rich culture, and unique identities of Thailand's four distinct regions during the prestigious Moto GP: PT Grand Prix of Thailand 2024.
.
5️⃣ Thai-ricano: Punthai x Surachai Puthikulangkura
A true Thai masterpiece featuring 100% authentic local Arabica coffee. This special menu was served in exclusive cups designed by Surachai Puthikulangkura, a world-class, award-winning advertising illustrator. The artwork beautifully narrated the coffee's journey from upstream to downstream—capturing the profound dedication of Thai farmers and delivering it straight into the hands of Punthai customers with every single cup.
.
6️⃣ Heart-filling Rai Suwan Sweet Corn: Punthai x Kasetsart University
Punthai joined hands with Kasetsart University to launch 3 exclusive beverages featuring the famous Rai Suwan sweet corn milk—a beloved local treasure from Pak Chong. This initiative was dedicated to elevating rare, premium local ingredients and offering our customers a truly unique tasting experience. To celebrate the launch, we went all out and brought a spectacular pop-up cornfield right to the heart of Bangkok at Siam Square One!
.
7️⃣ Double #MooDengPunthai
Inspired by the adorable pink cheeks of the viral superstar baby hippo, 'Moo Deng,' we crafted this delightful and heartwarming special menu. Available exclusively at our Khao Kheow Open Zoo branch and 65 other locations across Chonburi, this campaign was about more than just a cute drink. It was a way to give back to wildlife, with a portion of the proceeds lovingly donated to support all six zoos under the Zoological Park Organization of Thailand.
.
8️⃣ Cullen & P'Jong: From Real Customers to First Presenters
What started as genuine love for our coffee blossomed into a phenomenal partnership! Cullen and P'Jong—beloved travel YouTubers with a deep, heartfelt connection to Thailand—officially became Punthai's very first presenter duo. Empowered by the overwhelming support from their dedicated 'Jai Fu' fandom, they successfully helped Punthai capture the hearts of a whole new generation.
Looking ahead, Punthai will continue to seek out extraordinary partners to co-create exciting new campaigns that boldly reinforce our core DNA: #พันธุ์ไทยอะไรก็เป็นไปได้ (With Punthai, Anything is Possible). What amazing projects are waiting on the horizon? Stay tuned and celebrate with us!
#13thAnniversaryLuckyNumber #19กันยานี้13ปีแล้วนะ #พันธุ์ไทยโชคดีที่ได้ร่วมทางกับคนไทย
