“Thairigano” Campaign by Punthai Wins 4 Awards at Adman Awards 2025

Punthai proudly celebrates a remarkable achievement as its “Thairigano” campaign secured four prestigious awards at the Adman Awards & Symposium 2025, organized by the Advertising Association of Thailand (Adman).

Held under the inspiring theme “The Future of Advertising is Humanity,” the event highlighted the power of human-centered creativity in driving sustainable business growth. This year, Thairigano captured the judges’ hearts through its beautiful and deeply emotional storytelling.

The campaign is a collaboration between Punthai, Wolf BKK Agency, and internationally acclaimed illustrator Surachai Puthikulangkura, weaving the story of Thai coffee through exquisite artwork featured on Thairigano cups. From coffee beans carefully nurtured with dedication… through the hands of passionate farmers… to a warm cup of coffee held by consumers—Thairigano brings together art, storytelling, and sustainability in a meaningful and authentic way.

This powerful creative integration earned Punthai recognition at Adman Awards 2025 in both Craft Print and Creative Commerce categories, winning:

✨ Silver – Art Direction (Outstanding visual design)
✨ Gold – Illustration (Exceptional illustrative craftsmanship)
✨ Silver – CGI (High-quality 3D visuals)
✨ Bronze – Sustainable Commerce (Sustainability-driven business innovation)

Punthai would like to extend heartfelt thanks for all the encouragement and support. The brand remains committed to continuously creating meaningful products, services, and experiences for everyone—because at Punthai, anything is possible 🚀